Monday, 28 March 2011


We were asked by the brief to comment on the theoretical north/south divide in Britain. As a group we quickly started searching for a fact to base our project on and came across a study that revealed that the pace of life the the south of the country was considerably higher than in the north. This in itself may not be surprising, however this faster pace of life has resulted in a significantly rise in the rate of stress complaints and even heart trouble. So we set about physically trying to slow southerners, pin pointing londoners, down by creating office attire that forced them to slow down there pace of life.
A fashion shoot later came of this, and a 'lookbook' will follow on the near future.

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